ABOUT ME
Rebecca Underwood VanderVorste
Strategist & Author
Reader, writer, and watcher of people and birds. My background in consumer insights helps me keep a pulse on what readers are looking for. I've been writing stories since I was old enough to hold a pencil.
PROFESSIONAL EXPERIENCE
Director of Connection Strategy
Solve
Minneapolis, MN, July 2022-Present
Solve is a Minneapolis-based 2x Ad Age Small Agency of the Year. Our Connection Strategy team uses human-first thinking to bring brand messages to real humans as effectively as possible. I've been at the agency since 2015.
Associate Director of Connection Strategy
Solve
Minneapolis, MN, May 2021-July 2022
Brand strategy, consumer insights, cultural trends, target audience development, media strategy/comms planning, management, point person on client relationships, working across departments to create remarkable work
Senior Connection Strategist
Solve
Minneapolis, MN, July 2018-May 2021
Consumer insights, target audience development, media strategy/comms planning, managing a team, presenting to C-suite, pitching new biz
Digital PlannerSolve
Minneapolis, MN, April 2017-July 2018
Digital & traditional media planning, target audience development, primary research, building presentations
Media AnalystSolve
Minneapolis, MN, March 2015-April 2017
Day-to-day management/optimization of digital & traditional media campaigns, trafficking media, data analysis, reporting, fielding/analyzing surveys, competitive audits
Social Media StrategistAdoptAClassroom.org
Minneapolis, MN, July 2014-March 2015
Managed all AdoptAClassroom social channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and Wordpress
Social Media Intern
RSP Marketing
Minneapolis, MN, September 2013-December 2013
Account Services InternRisdall Advertising
New Brighton, MN, May 2013-August 2013
Marketing and Sales InternQuayside Publishing Group
Minneapolis, MN, January 2013-April 2013
- LET'S TALK
LinkedIn
Rebecca Underwood
Email
RebeccaMUnderwood@gmail.com
Phone
651.233.8380
Instagram
@rebeccamunderwood
